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What is the Passion Quotient?

What is the Passion  Quotient Blog Cover

Passion Quotient is the 'next Q', following the Intelligence Quotient (IQ) and Emotional Quotient (EQ). To understand the Passion Quotient, or PQ, we need to understand its similarities and differences with IQ and EQ.

The IQ was originally developed in Germany, with its name being coined in 1912 by psychologist William Stern. The IQ is a kind of standard value that indicates how high or low a person’s thinking ability is in relation to their age group. A person’s IQ is represented in a correlation ratio of mental age and actual age time 100. For example, if a 10-year-old child has a mental age of 10-year-old, then IQ will be 100. However, if your mental age is higher than your chronological age (for example, 12 or 10), your IQ will be 120. Likewise, if your mental age is lower than your actual chronological age, you will have an IQ score that is lower than 100.

There have been major changes to the IQ test over the decades to correct race, gender, social standings, and cultural norms. Though while there are many different IQ tests in use today, they all use the same standard score of 100.

So, when you take an IQ test, your score follows a bell curve. The top part of the bell curve displays the average score out of a total of 100. Low scores are displayed on one side of the bell and high scores are displayed on the other side.

The vast majority of people in the world have IQ scores between 85 and 115. Overall, about 98% of people score less than 130. A high 2% score is an outlier.

Basically, a high IQ means that your score is higher than most people in your corresponding age group.

Emotional Intelligence (or EQ) actively seeks to measure how people use and manages their emotions. EQ measures one’s ability to react toward different situations to see how they reduce stress, communicate, and empathize with other people. People with higher EQs typically have the ability to overcome difficult situations in life and resolve conflicts. Emotional intelligence enables people to build strong and lasting relationships, succeed in various areas of life including school and at work, and reach self-actualization of personal goals no matter the situation. High EQ basically means you can control your feelings and not let them get in your way.

The Passion Quotient, or PQ, could be viewed as similar to these first two “Q’s” in terms of measurement and application, but what fundamentally differs between these is that your PQ is what drives you to succeed, not your IQ or EQ. Your IQ works to measure your mental abilities at a certain age compared to others, and EQ is the “grit” or self-control factor that enables your success and health in your community. PQ measures neither your intelligence or your emotions, but rather your intrinsic motivations, or passions, toward differing areas in life. What we at PQaire have found is that neither your IQ nor your EQ measure your level of motivations in life.

“Hard work beats talent when talent fails to work hard.” ~ Tim Notke

You can be the most intelligence and emotionally stable person on earth, but without motivation, how can you succeed?

Enter the Passion Quotient.

Passion Quotient (PQ) began after Dr. Kung-Li Deng ("Coach K") was certified as a RMP Master with Reiss Motivation Profile (RMP), a personality test which reveals a person’s fundamental goals and values. RMP answers three fundamental questions:

Why are people the way they are?

How do I understand people’s behavior?

How do I predict people’s behavior?

RMP breaks each person’s PQ test results into 16 passions. Each passion ranges from -2.0 through +2.0. Each profile is unique because the results are between 20 billion - 100 billion, which is similar to one’s fingerprint or DNA. This tells us that there is a unique code to who each person is. And while an overall profile may look similar, certain features will change over time (eg. our face changes over time).

PQ Dynamics

After 9 years as a RMP Master with the RMP, Coach K used his background as a technologist

to develop another tool to further analyze each person's individual RMP profile. Enlighting separates RMP's 16 passions into four quadrants to help people understand how they function and think, calling it PQ Dynamics.

PQ Dynamics®

Finding ME - Building WE

PQ Dynamics uses RMP's 16 passions and divides them into four quadrants: Producer, Administrator, Entrepreneur, and Integrator. The passion sets within each quadrant helps Enlighting's clients understand how they differ from others. Whether it is a collegiate career, a romantic relationship, or a corporate team, PQ Dynamics is another great tool to use along with the RMP to get the most accurate snapshot into a person's unique fingerprint.

The PAEI Model

PQaire PAEI model

Developed in the early 1970s by Dr Ichak Adizes, founder of the Adizes Institute, the PAEI Model identifies individuals' roles in working with a team.

PAEI is an acronym for:

  • Producer.

  • Administrator.

  • Entrepreneur.

  • Integrator.

Each of these four roles are crucial to the success of any team, whether they be corporate team, sports teams, or even families.

Individuals have a tendency to relate more strongly toward one of these four roles, and PQ can help you better identify which of the four you gravitate toward the most, and how to apply what you know about your role to your personal, professional, and even academic life.

PQ & Big Data

PQ data needs to be compared with other individuals’ PQs to find out the most suitable combination of personal motivations and enthusiasm to identify passion.

PQ data needs to be compared with other people's PQ to find out the corresponding PQ intensity after comparison with others, and then find out the individual's corresponding competitiveness in society.

PQ data will change with age. Tracking an individual’s PQ data can grasp their growth process and predict their personal future development.

PQ data can be used in combination with groups, such as companies, families, or teams. PQ data identifies the strengths and weaknesses of individuals in the group, how to improve weaknesses, and how to further develop strengths and make good use of them.

PQ data can be used for precision marketing, linking with other education or training institutions, and even e-commerce.

PQ vs. Other Personality Assessments

PQ vs Other Personality Tests

PQ compared to other personality assessments and analysis commonly used in the market.


​Katy told her mother that she did a good job in her math test. But what Mom really needs to know is how many points are on the test?

What is the average of the class?

What about other subjects?

What is the school’s admission rate?

How did you do in your previous math test?

Only PQ uses big data analysis to accurately find your own position.

Our Approach

· From Being to Becoming

· Identifying & developing passions​

· Ignite passions in various fields

· Promote holistic lifestyle

· Foster mentorship between generations

· Start your PASSION journey!

Find your passions with PQaire today!

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