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Own Your Journey

Unlock Your Passions

Discover a life of Purpose

​PQ uses motivational science and big data

to help you know yourself and know others

Find Your PQ Today!

What is the PQ Passion Quotient?

PQ is short for Passion Quotient.

Passion refers to enthusiasm and the inner motivation of people, and Quotient comes from your unique scores of each passion compared with hundreds of thousands of people worldwide.

Using motivational science, Artificial Intelligence (AI), and Big Data, PQ analyzes your inner enthusiasm and inner motivation to help you achieve the optimal allocation of your cognitive resources, thereby bringing concentration and innovation.

PQ is about finding your Passion, discovering your Identity, and unlocking your Purpose in life.


Find out who you are with the PQaire assessment today. 

1912 - IQ
Intelligent Quotient developed to identify individual levels of intelligence.

2010 - PQ
Passion Quotient developed to measure individual passion to guide people to a better quality of life.

1995 - EQ
Emotional Quotient developed to exhibit individual emotional competencies.


​Founded in 2021, "PQaire" uses motivation science, artificial intelligence, and big data to help more people achieve happiness and success in life.

PQaire's motivational science is based on the discovery of the 24 Learning Motivation Genes, or "Learning DNA", which guides people into the four main quadrants of leadership, innovation, cohesion, and execution. In 2001, Dr. Kung-Li Deng, a graduate from National Taiwan University, received a scholarship to study at Princeton University where he studied and researched motivational science. He further developed the field of motivational science into the Passion Quotient, or PQ, and with his team obtained a number of world patents and has applied these patented PQ tools to help tens of thousands of people over the past two decades. 

What makes the Passion Quotient, or PQ, different? Most personality tests divide people into a fixed number of between 4 and 16 categories. Although each has its own characteristics and has a certain reference, the variability of PQ is 5 to the 16th power, meaning there are more than 150 billion possibilities. It is analyzing people’s passion genes, like Dr. Kung-Li Deng said: "People are too accustomed to categorizing things. It is a matter of zoology to categorize. Don't be categorized. You are unique!"


We believe that "people with passions can change the world." Now, the change starts with you!

Join our happy clients worldwide to ignite your own passions and success

PQ client Johnson & Johnson
PQ client Pacific Overseas Group Logo
PQ client JVV Group
PQ client Starbucks
PQ client mercuries life insurance logo
PQ client HASSE group
PQ client iVicon
PQ client AXA
PQ client AAMS
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